Rebranding + launching a consolidated identity for a Nasdaq listed tech company
Create a new identity + website for SafeState, in just a few weeks.
SafeState needed a unified digital presence that could communicate their position as a Stockholm-listed cybersecurity powerhouse to multiple B2B2C audiences. With 1.1 million subscribers, 70+ resell partners across hosting, telecoms, and insurance sectors, and a suite of 10 white-label security products, they required a platform that could:
- Showcase their enterprise-scale infrastructure processing 1.3 trillion data points monthly
- Appeal to potential B2B partners while demonstrating end-user value
- Communicate complex cybersecurity products in accessible language
- Support rapid scaling as they acquire new businesses and expand distribution
- Reflect their position as a publicly-traded technology leader
The existing web presence didn't match SafeState's ambitions or adequately serve their dual audience of enterprise partners and millions of end consumers.
A comprehensive digital identity system that delivers
Our Approach
Spydr developed a comprehensive digital identity system and platform that positions SafeState as the infrastructure layer for digital safety at scale. Our solution focused on three core pillars:
1. Strategic Brand Architecture: We created a visual identity that balances enterprise credibility with consumer accessibility. The design system communicates SafeState's AI-enhanced technology while making complex cybersecurity concepts immediately understandable for both technical partners and everyday users.
2. Partner-Centric Platform: The website serves as a sophisticated sales tool for SafeState's B2B2C model. We designed clear pathways for hosting providers, telecoms, and insurance companies to understand the white-label integration process, revenue models, and go-to-market support.
3. Product Showcase Architecture: We built a modular system to present SafeState's entire product suite, from Dark Web Monitoring to VPN, Password Manager to Cyber Insurance, in a way that demonstrates both individual product value and the power of the integrated platform.
A delivery that exceeded all expectations
High-Performance Web PlatformBuilt on modern web architecture optimized for speed and scalability, supporting SafeState's global partner network and millions of end users.
Partner Conversion Flow: Streamlined journey from initial interest to partnership, including real-time dark web exposure checker that demonstrates product value instantly.
Visual Identity System: Comprehensive design system including gradient frameworks, iconography, and component libraries that communicate AI-enhanced cybersecurity at enterprise scale.
Content Management Architecture: Flexible CMS structure enabling SafeState to rapidly update product information, partner case studies, and market expansion announcements.
"Spydr transformed how we present SafeState to the market. They understood that we're not just selling security products—we're providing infrastructure for digital safety at scale. The website communicates this perfectly to both enterprise partners and the millions of end-users we ultimately protect."