BW Cycling
The Mission
Modernise a renowned cycling business with an advanced ecommerce setup
Located under the ring road in the Bristol harbourside, we helped BW Cycling expand their reach nationally through an online shop.
BW Cycling are the leading independent retailer for bikes in the South West
Oli Beckinsale and Andy Wadsworth opened BW Cycling in 2012 with the aim of offering the best bike brands, advice and coaching. Today, BW is one of the leading independent bike businesses, trusted by the world's top athletes.
The Action
Custom ecommerce site with built-in inventory management
Aside from building a bespoke site for BW through which they can securely sell £10k + bikes, we needed to provide a custom inventory management system. This required a custom API interface between the new system and in-stock till setup.
The Results
A new revenue stream + inventory management system
The site began successfully converting sales of high-end bikes within days of launch and has already gained over 750k views inside 6 months. Excitingly, we also exceeded all of our SEO goals, with the site ranking in the top three search results for all of their top 25 best selling bikes.
Modernise a renowned cycling business with an advanced ecommerce setup
BW Cycling are one of the leading independent bike retailers in Britain, despite having an untapped digital presence. We developed and implemented an effective ecommerce site, complete with advanced features to help grow an entirely new sales channel.
BW Cycling are the leading independent retailer for bikes in the South West
Oli Beckinsale and Andy Wadsworth opened BW Cycling in 2012 with the aim of offering the best bike brands, advice and coaching. Today, BW is one of the leading independent bike businesses, trusted by the world's top athletes.
Custom ecommerce site with built-in inventory management
Aside from building a bespoke site for BW through which they can securely sell £10k + bikes, we needed to provide a custom inventory management system. This required a custom API interface between the new system and in-stock till setup.
The Results
A new revenue stream + inventory management system
The site began successfully converting sales of high-end bikes within days of launch and has already gained over 750k views inside 6 months. Excitingly, we also exceeded all of our SEO goals, with the site ranking in the top three search results for all of their top 25 best selling bikes.
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