The Mission
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The Action
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The Results
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Kimera FM's Digital Transformation: Overhauling the Website to Reflect Business Growth
The Brief
Kimera FM, a leading facilities management business operating in Bristol and across the South West, recognised the need to modernise their outdated website to better reflect their growing business and attract new clients. Traditionally reliant on manual processes, Kimera FM understood the importance of establishing a strong digital presence to stay competitive in a changing market landscape. Our task was to overhaul their website, focusing on improving search engine visibility and user experience to ensure maximum exposure and engagement with potential clients.
The Strategy
To address Kimera FM's objectives and increase their online visibility, we devised a strategy centered on:
- Search Engine Optimisation (SEO): Recognising the importance of search engine visibility, a significant portion of our development process was dedicated to SEO. We conducted in-depth keyword research and implemented strategic SEO tactics to ensure that Kimera FM's new website ranked highly on Google for all key search terms related to facilities management services in their target market.
- User experience enhancement: We focused on enhancing the user experience (UX) of the website to provide visitors with a seamless and intuitive browsing experience. This included optimising site navigation, improving page load times, and ensuring that the website was mobile-responsive to cater to users accessing it from various devices.
- Slick design: We designed a new, modern website that not only showcased Kimera FM's services effectively but also reflected their professionalism and expertise in facilities management. The design aimed to capture the attention of potential clients and convey the quality of Kimera FM's services.
The Results
The implementation of our strategic approach led to significant outcomes for Kimera FM:
- Improved search engine rankings: Within three months of launching their new website, Kimera FM achieved ranking on Google for all key search terms related to facilities management services in their target market. This increased visibility drove organic traffic to the website, exposing Kimera FM to a larger audience of potential clients.
- Increased business opportunities: The new website served as a hub for potential clients to learn more about Kimera FM's services and contact them for inquiries. This previously untapped stream of leads generated a significant amount of new work for Kimera FM, contributing to business growth and success.
- Enhanced user experience: The optimised UX of the website ensured that visitors had a seamless and intuitive browsing experience, leading to higher engagement and increased conversions.
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