Rebranding + launching a consolidated identity for a Nasdaq listed tech company
Create a new identity + website for SafeState, in just a few weeks.
SafeState needed a unified digital presence that could communicate their position as a Stockholm-listed cybersecurity powerhouse to multiple B2B2C audiences. With 1.1 million subscribers, 70+ resell partners across hosting, telecoms, and insurance sectors, and a suite of 10 white-label security products, they required a platform that could:
- Showcase their enterprise-scale infrastructure processing 1.3 trillion data points monthly
- Appeal to potential B2B partners while demonstrating end-user value
- Communicate complex cybersecurity products in accessible language
- Support rapid scaling as they acquire new businesses and expand distribution
- Reflect their position as a publicly-traded technology leader
The existing web presence didn't match SafeState's ambitions or adequately serve their dual audience of enterprise partners and millions of end consumers.
- Client
- SafeState (STATE)
- Industry
- Cybersecurity SaaS
- Project type
- Brand Identity & Digital Platform
- Timeframe
- 3 weeks
- Website
- safestate.com
A comprehensive digital identity system that delivers
Our Approach
Spydr developed a comprehensive digital identity system and platform that positions SafeState as the infrastructure layer for digital safety at scale. Our solution focused on three core pillars:
1. Strategic Brand Architecture: We created a visual identity that balances enterprise credibility with consumer accessibility. The design system communicates SafeState's AI-enhanced technology while making complex cybersecurity concepts immediately understandable for both technical partners and everyday users.
2. Partner-Centric Platform: The website serves as a sophisticated sales tool for SafeState's B2B2C model. We designed clear pathways for hosting providers, telecoms, and insurance companies to understand the white-label integration process, revenue models, and go-to-market support.
3. Product Showcase Architecture: We built a modular system to present SafeState's entire product suite, from Dark Web Monitoring to VPN, Password Manager to Cyber Insurance, in a way that demonstrates both individual product value and the power of the integrated platform.
